NBA 2K17 Legend Edition: Sales Strategy Deep Dive
The launch of NBA 2K17 wasn't just about virtual hoops; it was a strategic gamble on tiered pricing within the competitive video game market. By offering a Standard Edition, a Legend Edition, and a Legend Gold Edition, 2K Games aimed to maximize revenue by appealing to different segments of their player base. This deep dive analyzes the Legend Edition's performance, examining its pricing strategy, marketing tactics, and overall market impact to determine whether 2K's approach was a slam dunk or a costly airball....